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Private Playbook

Everything we built.
How to use it.

Your landing page, free program, and the exact strategy to drive traffic into both.

Southpaw Huncho
What we built

Two pages. One system.

One captures leads with a free quiz. The other books coaching calls. You choose which to promote based on the content.

They're connected. The free program has coaching CTAs built throughout the results. People who finish the quiz get warmed up and pushed toward booking a call.
YOUR CONTENT Reels / Stories MANYCHAT Auto-DMs Link FREE PROGRAM Quiz + Capture COACHING Book a Call
ManyChat

Two automations.

Set up once. Use everywhere. You choose which to promote depending on the content.

Free Program

Keyword: "PLAN" or "FREE" — sends free.southpaw-huncho.com

Coaching Application

Keyword: "COACH" or "APPLY" — sends www.southpaw-huncho.com

Where to use these

Instagram
Reels: "Comment PLAN"
Stories: "Reply with PLAN"
YouTube
Description links + pinned comment with keyword
TikTok
Same clips as Reels + ManyChat automation
Facebook
Later — paid ads using winning organic content
Instagram Stories

Weekly story schedule.

×
Never put links directly on stories. It kills reach. Always use "Reply with [keyword]" and let ManyChat send the link in DMs.
Mon
📸
Before / After
2 slides only
Tue
📊
Poll
Setter DMs voters
Wed
💬
Free
Talk about anything
Thu
📸
Before / After
2 slides only
Fri
Q&A
Question box + video answers
Sat
🏆
Client Result
Before → After → Video
Sun
🎙️
Free
Be yourself

Monday & Thursday — Before / After

Two photos. That's it. More slides = less reach.

Example — Before / After Story Sequence
Slide 1 — Before

"6 months ago I couldn't look at myself in the mirror. No energy. No confidence. Felt invisible everywhere I went."

Slide 2 — After

"Down 40 lbs. Walk into any room different. People treat you different when you look like you take care of yourself."

DM me "PLAN" for the free program →

Friday — Q&A

1

Post question box. "Ask me anything about getting ripped."

2

Wait 2-3 hours. Let questions stack up before answering.

3

Answer on camera. Film yourself going through questions. Weave in client results.

Tuesday — Poll

Use the Instagram poll sticker. Fitness or transformation topic. Your setter can DM people who vote.

Saturday — Client Testimonial

📸
Client BeforeThe starting point photo
🔥
Client AfterThe transformation photo
🎥
Video TestimonialClient talking about their experience
Instagram Reels

Content split.

This split is for reels made specifically for Instagram. YouTube clips go out as-is — they don't need to follow the split.

50% Top of funnel — hooks, lifestyle, broad reach
30% Middle — education, how-tos, builds trust
20% Bottom — client results, direct CTA

First 3 seconds — every reel.

All three, every time. This is what stops the scroll:

👁️

Visual Hook

Movement, transformation, pattern interrupt

💬

Text Hook

On-screen text that creates curiosity

🎙️

Audio Hook

First words give a reason to stay

One reel = one idea. Hook creates intrigue. Content delivers on it.

Posting schedule

1-2 clips/day from YouTube (cut and repurposed)
1 reel/day made for IG (follows the 50/30/20 split)
Every reel ends with: "Comment [keyword]"
YouTube & TikTok

Same clips. Every platform.

YouTube Shorts

Post consistently. Push to long-form or free program. Same hooks as reels.

TikTok

Same clips. Set up ManyChat on TikTok too — same keywords, same links.

Every video description

Link to free.southpaw-huncho.com
Link to www.southpaw-huncho.com
ManyChat keyword in pinned comment
RECORD Long-Form CUT 1-2 Clips POST Reels + Shorts + TikTok CTA ManyChat
Content that performs well organically becomes your Facebook ad creative later. Posting on all platforms lets you test before spending money.
Next step

Facebook Ads.

Once organic is flowing and you know what content works, we adapt the funnel for paid traffic.

1

Install Meta Pixel on both pages.

2

Run traffic ads to the free program using organic winners as creatives.

3

Pixel tracks qualified leads only — quiz completers, not page visitors.

4

Algorithm learns what a real lead looks like. Finds more of them.

5

Retarget quiz completers with coaching ads. Warm audience, lower cost.

FACEBOOK AD Winning creative FREE PROGRAM Quiz + lead capture PIXEL Qualified signal META ALGORITHM Finds more like them
Quick links

Everything.

Built by Ulix Creative